When you make a video, the creative process you go through before producing it, determines the formula: the type of video you’re going to produce. For our convenience, we call this formula a format.
Depending on this format, a video has a certain goal, such as creating brand awareness, informing about one’s company, literally selling a product or explain how something works.
Video formats can overlap: a branded video and a how to video is a branded how to video: a video about a brand that also explains how something works. Formats are never binding. You can shape it to whatever you think is best, but it is a good guideline in the creative process.
At Yune, there’s a list of formats we often use.