When you make a video, the creative process you go through before producing it, determines the formula: the type of video you’re going to produce. For our convenience, we call this formula a format.
Depending on this format, a video has a certain goal, such as creating brand awareness, informing about one’s company, literally selling a product or explain how something works.

Video formats can overlap: a branded video and a how to video is a branded how to video: a video about a brand that also explains how something works. Formats are never binding. You can shape it to whatever you think is best, but it is a good guideline in the creative process.

At Yune, there’s a list of formats we often use.

Branded video

The most important aspect of a good branded video is that the viewer feels good about the brand after watching. Loud ‘look at me, look at me’ advertising is hardly appreciated, so keep it down. Especially online.

Interactive video

Video is no longer solely a way of sending information. On YouTube, Facebook and other platforms video’s can also have an interactive attitude. Interesting when you want users to click a specific link, for instance.

How to video

When you launch a new product or tool, it’s often useful for your clients to learn how it works. A how to video explains this.

Social video/online video

On social media video replaces images. Interesting: when a user scrolls over the video, it starts playing right away. On the other hand: people lose interest quickly. Make sure you keep this in mind when creating the video, so you have the best engagement rate.

Talk shows

A talk show is a great way of presenting information. You can use this within your company, to spread knowledge to your employees or co-workers, but a talk show is also interesting for a broad audience.

Corporate video

A good corporate video is a way of distinguishing your business from someone else’s. This video can be used inside the company, but also outside.