Briefing: At the end of the year, health insurance company Zilveren Kruis has a campaign to ensure that people will choose their insurance again the following year. Every year, a Dutch celebrity is the face of this campaign and this year Harm Edens takes the spotlight. We were asked to product a series of online videos in which Harm Edens looks for answers to the most frequently asked questions about health and medical care.
Goal: The online videos should generate traffic to the platform, which is located at 50vragen.zilverenkruis.nl. Here you can also find the answers to the questions about health and medical care.
Idea: In the videos, Harm Edens speaks with seniors, youngsters, young families and even small children. Every video has a theme the different groups will talk about. This makes sure all parties get to share their story.