Briefing: Help Praxis by rolling out their new proposition ‘For the makers’. Use this proposition in videos that answer several questions about the most common DIY projects done by our customers.
Idea: Online, Praxis gets a lot of questions about how customers can do specific project in and around the home. People tend to search on Google to “How to install laminate flooring?” or “How to drain my central heating system?” The answer to these questions is often absent. That’s why we decided to create 50 tutorials to answer the most common questions.
Result: In a few months we produced 50 videos. All were published on Praxis’s owned platforms, such as their YouTube channel, their website and on Facebook. The videos are all translated into three languages: Dutch, French and Flemish.