Briefing: Create a concept to promote the Vivo | Villeroy & Boch cutlery campaign. It’s important to emphasize on the quality and luxury of the cutlery and there will be a giveaway attached to the campaign.
Goal: Inspire and convince people to keep collecting tableware at Albert Heijn and to generate engagement as much as possible.
Idea: To combine the magic of Christmas and the luxurious Albert Heijn cutlery. The cutlery will be the key-element to give a table the right appearance. Because of that the tagline will be: ‘your table is more beautiful with the right cutlery’. With this video, we tried to visualize that tagline.
Results: A magical video that turned out exactly as we wanted. The video has generated more than a thousand comments, most of them being good quality and full of personal stories.