Briefing: Create an animation video that tells the story of Albert Heijn Foundation
Goal: Inform the audience and make them aware of the presence of the Albert Heijn Foundation. Show how Albert Heijn has an open and transparent attitude and a passion for fresh and honest fruit and vegetables.
Idea: The video shows an African setting, with a rising sun and growing fresh vegetables and fruit. This illustrates the close connection Albert Heijn has with its suppliers. The biggest challenge in this video was to present Albert Heijn’s message, but without claiming a ‘non-profit’ attitude.