Developing a media strategy
A media strategy is not something you think of afterwards; ideally you create a good strategy during the concerting phase. Choosing channels or platforms often reflects creative choices. In other words: a video created for Facebook is way different than a pre-roll produced for YouTube.
At Yune we take care of the distribution of most content ourselves. For this we have a very dedicated media department that – in our opinion – leads to the best results. Mainly because creation and distribution are intertwined. Our media guys can act quickly and interact with the creation department when needed. This way we can create content that is actually ready for use and that suits the wishes of the target audience.
Secondly, we can keep the velocity of content in mind. This is often very short and therefore it’s preferable that content is planned and optimized without an external media agency. This also cuts costs: no extra media club means less overhead.
Want to learn more about content distribution and Yune? Then contact us and our media specialist will inform you about all the ins and outs!